PRIVACY POLICY

Whoyer Connect Private Limited (“Company”) respects your privacy and is committed to protecting it. This Privacy Policy (“Policy”) explains the types of information collected by the Company when you use the Whoyer Platform (as defined in the Terms of Use), how such information is collected, used, shared, and stored, and the rationale for such collection. It also describes your privacy rights and choices regarding the information you submit to us when using our services.

Please read this Policy carefully before accessing the Whoyer Platform and using our services. By accessing or using the Whoyer Platform, providing your personal information (“Personal Information”), or otherwise signalling your consent when prompted, you consent to the collection, use, disclosure, sharing, and storage of information as described in this Policy and the Terms of Use applicable to you.

If you do not agree with how your Personal Information is collected or used, you may choose not to access or use the Platform, or you may exercise your rights as mentioned in the User’s Rights section below.

1. INFORMATION COLLECTED

We collect information from both Brands and Influencers to provide, improve, and secure our platform. The types of data collected may differ depending on your account type.

1.1. For Brand

• 1.1.1.Name, company name, business email address, phone number, and login credentials.
• 1.1.2.Brand profile information, logo, campaign requirements, target audience preferences, marketing goals, budget range, payment preferences, and industry category.
• 1.1.3.Business registration details, tax identification numbers (such as GST or PAN where applicable), and verification documents to confirm authenticity or compliance with advertising regulations.
• 1.1.4.Messages exchanged with Influencers or Whoyer’s support team, feedback shared during campaigns, and communication logs for dispute resolution or service improvement.
• 1.1.5.Billing address, transaction details, invoice history, and payment processor information (we do not store credit/debit card details directly).
• 1.1.6.Platform usage statistics, campaign performance metrics, collaboration history, and feedback on Influencer performance.
• 1.1.7.Information related to your communication preferences, marketing subscriptions, saved searches, and campaign notifications.
• 1.1.8.Device identifiers, browser type, operating system, login timestamps, IP addresses, and activity logs to help ensure account security and service optimization.
• 1.1.9.Any data shared when contacting customer support, including inquiries, attachments, and screenshots relevant to resolving issues.

1.2. For Influencers

• 1.2.1.Name, email address, phone number, and login credentials.
• 1.2.2.Bio, profile picture, social media handles, links to verified accounts, audience demographics (age, gender, location, interests), content categories, and preferred collaboration types.
• 1.2.3.Engagement rates, follower counts, reach, impressions, average views, and analytics retrieved (with your consent) from connected social media accounts.
• 1.2.4.Bank account or payment processor details for receiving collaboration payments, billing address, and transaction history (Whoyer does not store card numbers or passwords).
• 1.2.5.Chats and messages with Brands or Whoyer’s support team, collaboration discussions, and correspondence related to campaigns or payments.
• 1.2.6.ID proofs (such as government-issued IDs or social profile verification screenshots), selfie verification, or similar documentation to confirm identity and prevent impersonation.
• 1.2.7.Photos, videos, captions, and other creative materials submitted or uploaded during collaborations, as well as drafts or deliverables shared with Brands.
• 1.2.8.When you connect social media accounts, Whoyer may access certain data (subject to platform permissions), such as post performance, engagement metrics, audience insights, and public content.
• 1.2.9.Collaboration preferences, saved campaigns, favourite brands, search activity, and historical collaboration records to personalize recommendations.
• 1.2.10.Ratings, feedback, or testimonials provided about Brands or the platform.
• 1.2.11.Device identifiers, IP address, browser type, operating system, app version, and usage logs (e.g., login time, crash reports, and session activity) for security and performance monitoring.
• 1.2.12.Details shared during customer support interactions or when reporting policy violations, disputes, or legal concerns.

2. USE OF INFORMATION

2.1. To Provide and Operate the Whoyer Platform

• 2.1.1.Enable account creation, authentication, and user profile management.
• 2.1.2.Allow Brands and Influencers to discover, connect, and manage collaborations.
• 2.1.3.Deliver core platform functionalities such as messaging, campaign creation, analytics dashboards, and payment processing.
• 2.1.4.Maintain the technical performance and reliability of the Whoyer app and website.

2.2. To Facilitate Collaborations Between Brands and Influencers

• 2.2.1.Match Influencers with relevant Brand campaigns based on profile, audience data, and preferences.
• 2.2.2.Share limited and necessary information (e.g., public profiles, campaign details) to support collaboration.
• 2.2.3.Enable negotiation, content submission, approval, and payment tracking within the platform.
• 2.2.4.Support campaign lifecycle activities, including reporting, feedback collection, and dispute resolution.

2.3. To Communicate With You

• 2.3.1.Send important service-related notifications, such as account activity, campaign updates, and security alerts.
• 2.3.2.Respond to your inquiries, support requests, or complaints.
• 2.3.3.Inform you about new features, promotional offers, newsletters, or product updates (you may opt out anytime).
• 2.3.4.Conduct surveys or request feedback to improve user satisfaction.

2.4. To Verify User Identities and Prevent Fraud

• 2.4.1.Authenticate users and detect suspicious or unauthorized activity.
• 2.4.2.Verify the identity and legitimacy of Brands and Influencers to maintain trust and transparency.
• 2.4.3.Prevent fraudulent activities such as fake profiles, impersonation, false metrics, or misuse of payment systems.
• 2.4.4.Enforce our Terms of Service and ensure compliance with applicable laws and platform policies.

2.5. To Improve and Personalize Our Services

• 2.5.1.Analyze user activity, engagement, and feedback to improve our features, algorithms, and recommendations.
• 2.5.2.Use aggregated and anonymized data for platform research, performance measurement, and market insights
• 2.5.3.Customize user experience by displaying relevant campaigns, Influencers, or content based on your preferences and behavior.

2.6. To Process Payments and Maintain Financial Records

• 2.6.1.Facilitate secure transactions between Brands and Influencers through approved payment gateways.
• 2.6.2.Generate invoices, receipts, and payment reports as required.
• 2.6.3.Maintain financial records for accounting, auditing, and legal compliance.

2.7. To Ensure Legal and Regulatory Compliance

• 2.7.1.Comply with applicable laws, regulations, and lawful government or court requests.
• 2.7.2.Maintain records to demonstrate compliance with tax, advertising, and consumer protection laws.
• 2.7.3.Protect Whoyer’s legal rights, resolve disputes, and prevent misuse of our platform.

2.8. For Security, Research, and Development

• 2.8.1.Monitor and analyze system performance, security vulnerabilities, and technical issues.
• 2.8.2.Conduct research, testing, and analysis to enhance service quality and introduce new features.
• 2.8.3.Safeguard user data through continuous improvement of data security practices.

3. SHARING OF INFORMATION

We do not sell or rent personal data. We share data only under the following circumstances:

• 3.1.Between Users: Limited profile data (e.g., Influencer’s public stats, Brand’s campaign briefs) shared for collaboration purposes.
• 3.2.With Service Providers: Trusted vendors who assist with hosting, payment processing, analytics, or customer support.
• 3.3.For Legal Reasons: When required by law or to protect our rights, safety, or property.
• 3.4.In Business Transfers: In case of a merger, acquisition, or sale of assets, your data may be transferred with appropriate safeguards.

4. DURATION OF STORAGE

Your Personal Information will be retained for as long as necessary to fulfil the purposes stated herein, including compliance with legal, regulatory, or operational requirements. Upon expiry of the retention period or upon your request for deletion, your data will be securely deleted or anonymized, except where retention is required by law.

5. SECURITY

We employ technical and organizational safeguards to protect your data from unauthorized access, alteration, or disclosure. This includes firewalls, encryption, access controls, and regular security audits. However, you acknowledge that no system is entirely secure, and Whoyer shall not be held liable for any unauthorized access or events beyond its reasonable control, such as hacking, cyberattacks, or force majeure incidents.

6. USER’S CHOICES

• 6.1.You may choose the information you provide and may modify or delete it anytime. However, restricting certain data may limit access to the Platform or its features.
• 6.2.You may choose whether to receive marketing or promotional communications. However, certain service or legal notifications cannot be opted out of.

7. USER’S RIGHTS

You have the following rights concerning your personal data:

• 7.1.1.Right to Access: Obtain confirmation and access to your personal data.
• 7.1.2.Right to Correction: Request rectification or updating of inaccurate or incomplete data.
• 7.1.3.Right to Erasure: Request deletion of your personal data, subject to legal obligations.
• 7.1.4.Right to Restriction: Request that we limit processing in certain circumstances.
• 7.1.5.Right to Withdraw Consent: Withdraw consent for optional data processing (e.g., marketing).

To exercise these rights, you may contact hello@whoyer.com. We will process requests in accordance with applicable data protection laws.

8. PROMOTIONAL COMMUNICATIONS

You may opt out of promotional emails or SMS by using the unsubscribe link or by emailing hello@whoyer.com. Even after opting out, you may continue to receive transactional or service-related communications.

9. PRIVACY GRIEVANCES

If you have questions, grievances, or wish to exercise your data protection rights, please contact:

We will acknowledge and address complaints within the timelines prescribed under applicable data protection laws.

10. UPDATES TO THIS POLICY

Whoyer reserves the right to modify this Privacy Policy at any time. Updates will be posted on the Platform with a revised effective date. Users are encouraged to periodically review this Policy for any changes.